Powerful Land Trust Websites: How to Make Your Website a Powerful Marketing & Fundraising Tool
Do you want more potential donors, volunteers, and members for your land trust? Your website is your biggest asset for engaging more constituents (and often, the most under-used!). A well-designed website will connect, guide and convert your visitors to take action.
Follow our resources below to better understand your unique audience and lead them on a journey through your website. We’ll also share our process of designing a website, which we encourage you to use with your land trust.
Connect
Breaking the “Brochureware” Mindset - Learn one mindset hack that will get you thinking in new ways about website engagement. See how a land trust added value to its site by embedding All Trails maps. Because they quickly find something useful, visitors continue to return over and over again.
Guide
Developing Your Interface - Discover how your brand, message, story and goals inform the interface with your visitors.
Design Your Website: Bringing it All Together - Discover the two elements of design that will help you guide visitors through your website.
Backpacking through a Website: A Simple Guide - Create a clear journey to move visitors through your website will engage land owners, potential land donors and volunteers.
Convert
Engaging Nonprofit Websites That Inspire Action - Discover the two key pieces of a website that will keep visitors engaged and inspire them to take action.
Measure, Optimize, and Refactor - Explore how to increase donations and/or sign-ups over time.
Some of the blog posts above include samples with connect, guide, and/or convert on websites we’ve designed for nonprofit clients.
